HOW PERFORMANCE MARKETING IS SHAPING THE FUTURE OF DIGITAL ADVERTISING

How Machine Learning Enhances Ad TargetingA marketing campaign's effectiveness depends upon where the advertisements are positioned. Managing brand security and positioning, along with ensuring that the ad isn't shown beside adverse or non-factual web content, are essential for the success of any type of retargeting method.

Exactly How Machine Learning Improves Advertisement TargetingA marketing campaign's efficiency relies on where the ads are placed. Handling brand name safety and security and alignment, in addition to making sure that the advertisement isn't displayed next to negative or non-factual material, are critical for the success of any retargeting strategy